With over 3.3 billion people in the world owning smartphones, it is more important than ever to dedicate some time and money to developing a mobile marketing strategy for your business. Here are four innovative mobile marketing strategies that could help your business grow.
Geofencing lets you mark out particular geographic areas with a virtual fence. This can be used to trigger push notifications that users of your app will receive when they enter the geofenced area. Hyperlocal targeting is a novel marketing approach, which can be used in a number of creative ways to drive user engagement, notify people of special offers or even attract customers from a rival business.
- A taxi service could geofence airports, train terminals and coach stations to send users a message asking if they need a ride
- A retail company could geofence their store and send exclusive discounts to those who enter
- A restaurant could geofence a rival eatery and offer a special discount voucher to whoever walks past the rival establishment
Vertical Video Production
Since the first films were displayed in France in 1895, the majority of video production has been formatted in landscape. However, the recent explosion in smartphone use has led to a spike in demand for vertical video production. After all, 94% of smartphone users hold their phones vertically.
You can benefit from this trend by producing vertical videos and animations that provide a great user experience by being specially designed to work on smartphone screens. These vertical ads perform especially well on platforms like Instagram Stories, IGTV, Snapchat and Facebook.
Paid Social Media
In addition to publishing vertical videos, the huge rise in smartphone and social media use means it is easy to reach new customers via paid social media campaigns. Social media platforms, such as Facebook, Instagram and Twitter, have sophisticated advert manager programmes that can be used to specifically target people using a mobile phone.
The beauty of paid social media campaigns is that they allow your business to reach a large number of highly targeted new potential customers for a relatively low cost. The platforms allow you to track your campaigns and provide different formats tailored to different goals, such as: engagement, downloads, website visits, sales, event responses and video views.
To help set up your paid social media campaigns, it can sometimes help to talk to a specialist agency like Click Intelligence.
Voice Search Optimisation
According to a study by Statista, around 31% of smartphone users worldwide use voice technology at least once a week, and many experts believe that voice searches are set to account for around 50% of all searches in 2020. This suggests that optimising your website for voice searches could help you stand out from the crowd and gain an advantage over the competition.
Here are three ways to start optimising your site for voice search:
- Use long tail keywords in your content that are phrased how people speak instead of the traditional method, which focusses on the way people type
- Keep your business details updated and try to accommodate the phrase “near me” into your SEO keywords where possible
- Answer common questions on your site using the H2 tag to ensure that search engine crawlers can find the information when requested using voice search