Giant South-Korean phone maker, Samsung, has been charged by the Australian Competition and Consumer Commission (ACCC) over allegations that the company misled owners of their Galaxy phones about the exact nature of the phones’ water resistance.
The ACCC alleged that since 2016, Samsung has been making representations that imply that these devices can very well survive use in unsuitable environments such as oceans and swimming pools when the company did not have a basis for such representation.
According to a statement released by ACCC Chair, Rod Sims, Samsung has been falsely representing Galaxy phones to be suitable for use in, or exposure to, all types of water when this is not exactly the case. This lawsuit is based on the review of over 300 advertisements.
Samsung has been advertising various Galaxy phones as having IP68 water resistance. This means that the phones are expected to be able to survive a depth of 1.5 meters in water for up to 30 minutes. However, the ACCC has pointed out that this does not cover all types of water, and that Samsung misleads customers by showing these phones in situations that they are not suitable for.
In response, Samsung has chosen to stand by its marketing, and the company says plans to fight the case. Let us see how this one goes.